Partner Sales

What is the value of a Sales Partnership

To develop a market, expand your business area or simply grow your existing sales channel, Partner and a solid partner program is es essential. The following 'THE ESSENTIALS' gives you a guideline how to select and to categorize your Partner Network. It will gives you an understanding about the types of Partner and the terms you use and do we have a common meaning. THE ESSENTIALS: "How to structure your Partner program"

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About me

My professional career is certainly characterized by the development and the commercialization of products in the field of applied cryptography. I started as a hardware and software developer in the field of Payment terminals and Hardware Security Modules. Over the years and with some additional educations I took over the leadership of the sales and marketing department in a business unit of a medium sized German company. After years of working as a sales manager, business developer and software developer, I always see aspects and areas where I have made significant findings. (You can also say: " I have learned from my failures"). At this point I would like to share my insights and experiences, not with the claim of omniscience, but as an impetus to think and also to reflect on his own behavior. For this reason I have developed the format "The Essentials", it should represent a focused essential aspect to selected topics and aspects.